When you search my name, Ruben Santoyo, the first thing you might see is a list of federal cases, dockets, and court orders. To some, that might look like a string of isolated legal battles. But to understand my work — and my mission — you need to see the bigger…
On August 6, 2025, I took an action few private citizens ever take: I filed a formal congressional complaint.This wasn’t done on impulse. It was a strategic decision — a necessary escalation after seeing firsthand how certain judicial and administrative practices can erode trust in the very systems meant to serve…
Ruben Santoyo is the Founder & CEO of Sail Phones Collective®, a next-generation business ecosystem that merges technology, media, and accountability. His work spans innovative ventures, investigative journalism, and high-stakes legal advocacy — all with one core mission: to build the future while defending the present. From the courtroom to Congress,…
Genesis 37:9 Then he had another dream, and he told it to his brothers. 'Listen,' he said, 'I had another dream, and this time the sun and moon and eleven stars were bowing down to me.' This seemingly simple verse, nestled within the narrative of Joseph, holds within it a…
The Volkswagen Beetle, an iconic symbol of postwar optimism and automotive design, carries a complex and often overlooked history. While its image is synonymous with peace and freedom, the car’s origins are deeply rooted in the darkest chapters of German history. The Dream of a People's Car The concept of an…
Artificial Intelligence (AI) has made significant strides in various industries, and the world of video games is no exception. In this blog post, we will explore the exciting intersection of AI and video games, highlighting the ways AI technologies are revolutionizing game development, enhancing gameplay experiences, and shaping the future of…
In the fast-paced world of digital marketing, click-through rates (CTRs) play a crucial role in measuring the effectiveness of online advertising campaigns. Understanding CTRs and their significance can empower businesses to optimize their strategies, drive more traffic, and achieve better conversion rates. In this blog post, we will delve into the…
In the dynamic landscape of digital advertising, measuring performance and evaluating the success of campaigns is crucial for advertisers and marketers. Key Performance Indicators (KPIs) serve as measurable metrics that help gauge the effectiveness and efficiency of advertising efforts. In this blog post, we will explore the concept of KPIs, their…
In the realm of programmatic advertising, ad exchanges and data management platforms (DMPs) have become instrumental in connecting advertisers with publishers, facilitating the buying and selling of ad inventory, and leveraging data for targeted campaigns. Ad exchanges serve as marketplaces for ad impressions, while DMPs enable advertisers to harness the potential…
Supply-Side Platforms (SSPs) play a crucial role in the programmatic advertising ecosystem, empowering publishers to efficiently monetize their digital ad inventory. By automating the selling process and connecting publishers with advertisers, SSPs have revolutionized the way ad space is bought and sold. In this blog post, we will explore the concept…
